Kearney Consumer Institute - Hero Intro
Our quarterly briefings explore topics currently relevant to the consumer. We strive to create thoughtful, original, and provocative insights to address and anticipate the needs of today’s and tomorrow’s consumers. Our insights feature consumer-first perspectives on consumer behavior and decision-making from brand loyalty, consumer education, trust, and more.
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70% of consumers agree "I don't know what information to believe lately." |
Amid confusion and uncertainty, consumers still seek trust, but it requires breaking down the vague buzzwords that typically define it. |
51% of consumers stopped shopping a brand that did not align with their values or politics. |
How a combination of macroeconomic data and consumer input can lead to a better understanding of consumer stress
Keep up with Kearney’s Consumer Institute’s latest survey findings and insights below.
The Kearney Consumer Institute is led by Katie Thomas and supported by the Kearney Consumer and Retail Practice and consultants across all practices.