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View a full list of our past briefings.
Our quarterly briefings explore topics currently relevant to the consumer. We strive to create thoughtful, original, and provocative insights to address and anticipate the needs of today’s and tomorrow’s consumers. Our insights feature consumer-first perspectives on consumer behavior and decision-making from brand loyalty, consumer education, trust, and more.
80% |
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61% |
of consumers agree their fandom brings them joy and excitement. |
Super-fandom can be a valuable asset, but can also be a constraint when “If you’re not with me, you’re against me” mentalities arise. |
of consumers have defended their fandom to people who don’t like it. |
Keep up with the Kearney Consumer Institute’s latest survey findings and insights below.
The Kearney Consumer Institute is led by Katie Thomas and supported by the Kearney Consumer and Retail Practice and consultants across all practices.