Kearney Consumer Institute - Hero Intro
Our quarterly briefings explore topical consumer behavior trends, with thoughtful and provocative insights that address and anticipate the needs of consumers today and into the future.
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79% say it's more important that a brand delivers on quality expectations vs. voicing values. |
Values remain a secondary purchasing factor for most consumers. |
65% of consumers admit they do not always have time to research brands that align with their values. |
Kearney’s proprietary consumer sentiment model combines macroeconomic data and consumer input, leading to a better understanding of consumer stress, and ultimately spending behaviors.
The Kearney Consumer Institute is led by Katie Thomas and supported by the Kearney Consumer and Retail practice and consultants across all practices.