Sarah Cave leads PCE Labs’ global team of business designers. For the past 20 years, she has designed customer experience and product and service innovation to deliver customer-led business growth for tech start-ups and large organizations in financial services, telecommunications, and retail. She has worked both client-side and as a consultant in Australia, Europe, UK, and the US.

Her strategic and multidisciplinary design approach leverages a deep understanding of consumer behavior, technology, and business needs to identify opportunities ripe for innovation and design, compelling customer strategy and experiences that are desirable, feasible, and viable.

Before things like customer experience and digital product and service design were a career choice, Sarah plied her craft from the marketing department. She has a master’s of marketing specializing in retailing from Monash University, and is a graduate of General Assembly’s full-time User Experience Design Immersive program.

Sarah is always up for a good laugh and believes design should have a positive impact on people and the world around us. Outside work, she is still excited about designing—whether it’s an interior design or landscaping project. She lives in Sydney with her husband and two rambunctious sons.