Design purity versus practicality—it’s a fine balance | Kearney

Search Bar

Your industry
Your industry

Aerospace and Defense

Automotive

Consumer and Retail

Agriculture and food

Beauty and personal care

Beverages

Fashion and luxury

Grocery and retail

Communications

Energy and Resources

Chemicals

Metals and Mining

Oil and Gas

Utilities

Financial Services

Healthcare and Life Sciences

Biopharma

Healthcare

MedTech

Healthcare and Life Sciences Private Equity

Industrial Goods and Services

Infrastructure

Media

Private Equity

Technology

Public Sector

Transportation and Travel
Your needs
Your needs

Services

Digital and Analytics

Mergers and Acquisitions

Operations and Performance

Organization

Procurement

Product Excellence and Renewal Lab (PERLab)

Sustainability

Strategy and Growth

Transformation

Global Business Policy Council

Impact Networks

Kearney Foresight

Kearney Innovate

Kearney Activate
About us
About us

Who we are

100 Years of Impact

Our story

Your story

Culture and values

People and leadership

Diversity and inclusion

Kearney Originals

Why Kearney

Strategic partnerships

Sustainability and social impact

Impact Networks

Kearney Foresight

Kearney Innovate

Kearney Activate

More

Alumni

Locations

Media
Careers
Careers

Opportunities

Life at Kearney

Interviewing

Search jobs
Insights
Insights

Impact First Newsletter

Podcasts

Books

Featured insights

Advanced Mobility Institute

Geopolitical Dynamics

Global Cities Report

Global Economic Outlook

Global Services Location Index

Global Wildcards 2025–2030

Kearney Consumer Institute

Supply Chain Institute

The Kearney FDI Confidence Index®

[w]Health
Contact

Your industry
Your needs
About us
Careers
Insights
Contact

Your industry

Main menu

Aerospace and Defense

Consumer and Retail

Agriculture and food
Beauty and personal care
Beverages
Fashion and luxury
Grocery and retail

Energy and Resources

Chemicals
Metals and Mining
Oil and Gas
Utilities

Financial Services

Healthcare and Life Sciences

Biopharma
Healthcare
MedTech
Healthcare and Life Sciences Private Equity

Industrial Goods and Services

Transportation and Travel

Your needs

Main menu

Services

Digital and Analytics

Mergers and Acquisitions

Operations and Performance

Product Excellence and Renewal Lab (PERLab)

Strategy and Growth

Global Business Policy Council

Impact Networks

Kearney Foresight

Kearney Innovate

Kearney Activate

About us

Main menu

Who we are

100 Years of Impact

Culture and values

People and leadership

Diversity and inclusion

Kearney Originals

Why Kearney

Strategic partnerships

Sustainability and social impact

Impact Networks

Kearney Foresight

Kearney Innovate

Kearney Activate

Careers

Main menu

Life at Kearney

Insights

Main menu

Impact First Newsletter

Featured insights

Advanced Mobility Institute

Geopolitical Dynamics

Global Cities Report

Global Economic Outlook

Global Services Location Index

Global Wildcards 2025–2030

Kearney Consumer Institute

Supply Chain Institute

The Kearney FDI Confidence Index®

Main menu

Your industry

Your industry

Aerospace and Defense
Automotive
Consumer and Retail
Communications
Energy and Resources

Financial Services
Healthcare and Life Sciences
Industrial Goods and Services
Infrastructure
Media

Private Equity
Technology
Public Sector
Transportation and Travel

Main menu

Your needs

Services

Digital and Analytics
Mergers and Acquisitions

Operations and Performance
Organization

Procurement
Product Excellence and Renewal Lab (PERLab)

Sustainability
Strategy and Growth

Transformation
Global Business Policy Council

Impact Networks

Kearney Foresight
Kearney Innovate

Kearney Activate

Main menu

About us

About us

Who we are

100 Years of Impact
Our story

Your story
Culture and values

People and leadership
Diversity and inclusion

Kearney Originals

Why Kearney

Strategic partnerships
Sustainability and social impact

Impact Networks

Kearney Foresight
Kearney Innovate

Kearney Activate

More

Alumni

Locations
Media

Main menu

Careers

Careers

Opportunities
Life at Kearney

Interviewing
Search jobs

Main menu

Insights

Insights

Impact First Newsletter
Podcasts

Books

Featured insights

Advanced Mobility Institute
Geopolitical Dynamics
Global Cities Report
Global Economic Outlook
Global Services Location Index

Global Wildcards 2025–2030
Kearney Consumer Institute
Supply Chain Institute
The Kearney FDI Confidence Index®
[w]Health

Design purity versus practicality—it’s a fine balance