Our latest work

From Ambition to Execution: Building Resilient Consumer Goods Value Chains

In a year defined by disruption and shifting expectations from customers, investors, and policymakers alike, the CGF strengthened its role in helping industry leaders navigate urgent challenges. This 2025 annual report illustrates how the CGF is turning shared insights into real-world results through its global network of senior leaders from more than 380 organizations across 70 countries.

“We are grateful to Wai-Chan Chan, the CGF co-chairs, and the CGF board of directors for the opportunity to support the production of this report, capturing progress made during the year and reflecting on how collective action continues to play a critical role across the industry. This collaboration builds on Kearney’s long-standing partnership with the CGF, spanning more than two decades of joint work at both global and regional levels.”

Rhiannon Thomas
Partner and Global Lead
Consumer and Retail
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The confusing consumer: managing a fragmenting consumer base

As behaviors fragment, the Kearney Consumer Institute’s quarterly briefing examines three structural shifts shaping consumer behavior in 2026, addressing how and why consumers are showing restraint, what the “K-shaped economy” is missing, and how TikTok is reshaping the way we consume and live.
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With CPGs needing a new engine for growth, it’s time to press the AI advantage

From post-war booms and rapid expansion to consolidation, the shift to e-commerce, digital disruption, and the rise of the health and wellness movement, the CPG industry has faced challenges throughout its history. However, for the past few years, growth has been even more of an uphill battle. Several forces are at play: fiercer competition in an uncertain world, the elusive consumer, and an end to the price premium. Fortunately, AI can rev up revenue growth management.
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Prestige Beauty Consumer Index: the next frontier of US beauty consumers

Over the past decade, the US beauty and personal care market has grown at +5 percent annually, reaching $124 billion in 2024 with prestige beauty thriving on premiumization, indie disruptors, and social-first discovery. But the rules that powered the past 10 years are being rewritten. Growth is slowing, competition remains intensive, and consumers are redefining what loyalty, efficacy, and value mean. To better understand these shifts, we surveyed 1,000 US beauty consumers across generations and spending levels and identified five distinct consumer personas that reflect the diversity of needs in the prestige market.
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