Science and technology are in Adel Belcaid’s blood. “Ever since I was a kid, I’ve liked scientific topics. Later I studied engineering and computer science and started my career as a product manager in telecom switching equipment. It’s always been a natural call.”

Adel’s interest in management consulting was stoked at business school and he now combines his twin passions as a partner in Kearney’s Communications, Media, and Technology (CMT) Practice. His client work spans a broad range of industries related to CMT, from government agencies to telco operators, e-commerce players, and media outlets. He moved to Dubai in 2006 and has been serving clients all over the region ever since. A Fulbright scholar, he holds a patent in telecommunications technology and is a sought-after speaker and opinion contributor, with frequent appearances in top-tier international and regional media.

“Telecoms, media, and digital have an impact right across the board in every society,” he says. “Things are continuously changing. It’s an exciting place to be.” Trust is another key driver for Adel, who enjoys the long-term client relationships he has built during his career. “It’s a lot of responsibility when a client entrusts their most difficult problems to you. But it’s also an honor that they value your advice and are willing to act on it, not just once, but over several years.”

He also thrives on a challenge and says it’s the “Mission Impossible” projects that stand out most in his career to date. “Consulting isn’t a profession for the faint-hearted. It’s high-adrenaline, high-stakes and you need a lot of energy and willingness to continuously challenge yourself and your comfort zone. But the satisfaction, at the end of the engagement, when you look back at what you have achieved with your client and team, is simply fantastic. I wouldn’t be anywhere else!”

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