Access to best talent from the market helps differentiate from competitors
Achieving the right balance of skills and talents is key to growing and sustaining analytics maturity. The development of skilled in-house capability is supported through the proactive recruitment of qualified analytics talent. Seventy-six percent of organisations that have matured since 2019 now focus actively on hiring new talent from the market. In addition, 85 percent of Leaders actively focus on hiring talent on a regular basis, in line with analytics strategy, compared to only 31 percent of other organisations. Who makes for the best recruits? The answer to this question is best summarised by Nigel Andrade, partner at Kearney: “Organisations need people who can fluently speak the languages of business, mathematics and technology — the trilinguist.”

Investing in data ecosystems is only the foundation

Investing in data ecosystems does not necessarily add value unless leadership, strategy and culture are oriented towards using data in the right way. It is, however, the necessary foundation in the pursuit of analytics maturity for organisations that are at the beginning of their analytics journey. Investments in data infrastructure can provide greater data quality and better real-time insights, enabling analytics Leaders to forge ahead of competition.

For the organisations that have matured since 2019, 64 percent of the companies strengthened their data infrastructure, underscoring the importance of laying the right foundation before enhancing data ecosystem capabilities. In addition, for 88 percent of these organisations, enabling technology to deliver in line with the analytics strategy remained an ongoing challenge, underscoring the importance of putting right infrastructure foundations in place before enhancing ecosystem capabilities.

Leading-edge data ecosystem for Leaders in analytics
Leaders stand out in their utilisation of new and advanced analytics techniques, with 77 percent using and investing in sophisticated tools, programs and platforms compared to only 23 percent of other organisations. In addition, 82 percent of Leaders have a data infrastructure that sits across the organisation, with well-maintained data warehouses, compared to 28 percent of other organisations. Moreover, 82 percent of Leaders have access to real-time information from data warehouses. This allows for a quick decision-making process.

Maturity distribution over the past five years

The pace of year-over-year maturity development in 2022 is encouraging, with a greater proportion of respondents now in the Explorer category than any of the previous years. Eleven percent of organisations are now considered Leaders; they embed analytics within the organisation and take advantage of its potential across business units. This is a small downward shift from previous years. Overall, the proportion of analytics maturity skews towards Explorers, which are a majority across the respondent group (see figure 7).

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