What we do | Kearney

A product-first approach

Most business problems—cost, complexity, growth—start with what you make and how you make it.

PERLab brings a new way of thinking about those challenges.

From snacks to smartphones to satellites, our product-first approach solves complex challenges and unlocks real value.

Design for growth

Design the right products. Bring them to market faster.

Growth isn’t just speed. It’s designing products people love and building the systems that scale them. We help companies launch with clarity, confidence, and fewer misses.

2x faster time to market at half the cost

What growth looks like:

Clearer portfolios through SKU and whitespace analysis

Stronger brand equity through smart, emotional design

More customer insight baked in from day one

Smarter systems that enable repeatable innovation

The result? Launches that win with customers and CFOs

Design for margin

Redesign products and portfolios to unlock big gains.

We cut packaging costs, streamline supply chains, and analyze every screw without compromising quality.

But by rethinking how products are built and sourced, we unlock sustainable profitability.

>60% cost reduction through smarter product redesign

What margin looks like:

Streamlined portfolios that limit unnecessary costs

De-risked sourcing strategies using proprietary tools

Sustainability aligned with cost via carbon modeling

Organizations built to scale design-to-value

The result? Margin gains that last

Accelerate time to market

At PERLab, our proprietary accelerators are embedded into every project, not bolted on. They help teams move faster, make smarter decisions, and get to market in half the time.

These aren't tools. They're engines for speed, built into how we work.