Product development, rebuilt for speed
Product teams are facing more pressure than ever.
Faster launches. Smarter decisions. Leaner costs.
But most are stuck with a model that’s too slow, too siloed, and too reactive.
Velocity AI is how we fix it.
What’s slowing teams down?
Decisions lag. Innovation stalls.
Teams duplicate effort and lose time.
Trends outpace your view of demand.
Cost and risk get missed too late.
From months to minutes: Velocity AI
80% percent of product impact is decided before launch.
Cost, risk, and sustainability are locked in early, forcing late-stage compromises.
Velocity AI is a PERLab accelerator powered by agentic AI—rebuilding product development as a smart, connected system.
How it works
Velocity AI connects intelligent agents across the product life cycle—automating tasks, learning continuously, and flowing data seamlessly from insight to shelf.
Sense
Scans customer feedback, trends, and signals to identify strategic opportunities
Generate
Creates and refines concepts, positioning, and product requirements and architectures
Simulate
Tests ideas through digital personas to validate quickly
Build
Launches rapid prototypes and sourcing plans based on constraints
Validate
Generates documentation and feasibility analysis
From lag to flow. From guesswork to execution.
Real-world results
2x
increase in product success rate
60%
faster concept and design evaluation
20%
extension in product lifespan
3x
increase in positive customer sentiment
4x
faster feedback loops
Why Kearney PERLab
Most vendors offer AI. Few understand product.
We’ve worked across thousands of product development programs—from ideation to reformulation to global launch. That expertise is built into Velocity AI.
Designed for complex, regulated categories
Delivered by people who’ve done it before—from idea to shelf
Three ways to activate
Fast-track innovation
- Launch existing concepts faster with optimized specs and fewer delays.
- Save four to six months.
- Reduce rework and late-stage risk.
White-space development
- Generate and validate new ideas where demand is growing but unmet.
- Ideal for value-tier, emerging markets, and category challengers.
Portfolio analysis
- Audit your product lines and relaunch what works.
- Retire underperformers.
- Simplify the portfolio and boost margins.