Consumers@250
Consumers@250 recently examined the momentous shift in consumer power from Affluence to Influence. Join us as we explore successful responses to this change and ways to become markedly more agile, to leap ahead of where consumers are going.
Agenda
This half-day event will kick off with an on-the-record interview conducted by The Wall Street Journal, and will also debut findings from our latest research based on input from C-level executives at more than 170 companies with revenue of $2 billion or more.
Wednesday, October 4
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12:00 – 12:30 p.m. |
Arrival / Welcome |
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12:30 – 1:10 p.m. |
Lunch featuring an on-the-record interview with Frances Fragos Townsend conducted by The Wall Street Journal news organization |
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1:10 – 1:30 p.m. |
America’s Next Consumer Revolution: Influence vs. Affluence |
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2:00 – 2:15 p.m. |
Roundtable Discussion Introduction |
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2:15 – 2:55 p.m. |
Creating Brand Friction |
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3:10 – 4:10 p.m. |
Moving From Trendspotting To Trendshaping |
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4:10 – 4:50 p.m. |
Putting The Consumer At The Center featuring Lessons from the Kitchen with Chef Gabriel Kreuther |
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4:50 – 5:00 p.m. |
Recap and Closing Remarks |
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5:15 – 5:45 p.m. |
Spotlight Conversation with Amar’e Stoudemire |
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5:45 – 6:30 p.m. |
Networking Cocktail Reception |
The Wall Street Journal news organization is not involved in the roundtable discussion or spotlight conversation with Amar'e Stoudemire.