October 4, 2017 | New York 

Consumers@250 recently examined the momentous shift in consumer power from Affluence to Influence. Join us as we explore successful responses to this change and ways to become markedly more agile, to leap ahead of where consumers are going.


This half-day event will kick off with an on-the-record interview conducted by The Wall Street Journal, and will also debut findings from our latest research based on input from C-level executives at more than 170 companies with revenue of $2 billion or more.

Wednesday, October 4

12:00 – 12:30 p.m.

Arrival / Welcome

12:30 – 1:10 p.m.

Lunch featuring an on-the-record interview with Frances Fragos Townsend conducted by The Wall Street Journal news organization
Frances Fragos Townsend, MacAndrews and Forbes
Gerald Seib, The Wall Street Journal

1:10 – 1:30 p.m.

America’s Next Consumer Revolution: Influence vs. Affluence
Greg Portell, A.T. Kearney

2:00 – 2:15 p.m.

Roundtable Discussion Introduction

2:15 – 2:55 p.m.

Creating Brand Friction
Patricia Hong, A.T. Kearney
Simon Lowden, PepsiCo.

3:10 – 4:10 p.m.

Moving From Trendspotting To Trendshaping
Tom Cortese, Peloton
Michael Dart, A.T. Kearney
Michelle Lam, True&Co.

4:10 – 4:50 p.m.

Putting The Consumer At The Center featuring Lessons from the Kitchen with Chef Gabriel Kreuther
Gabriel Kreuther, Gabriel Kreuther Restaurant
Adam Pressman, A.T. Kearney

4:50 – 5:00 p.m.

Recap and Closing Remarks

5:15 – 5:45 p.m.

Spotlight Conversation with Amar’e Stoudemire
Raakhee Mirchandani, Dow Jones Media Group
Amar'e Stoudemire, Brand Entrepreneur

5:45 – 6:30 p.m.

Networking Cocktail Reception

The Wall Street Journal news organization is not involved in the roundtable discussion or spotlight conversation with Amar'e Stoudemire.



The Mezzanine
55 Broadway, New York