About the author

Jose Cantera is a Kearney partner based in Madrid and member of the digital and analytics practice. He is a naturally optimistic person and deeply passionate about the transformative power of technology and innovation, and aims to enhance the way people live and work. His professional journey reflects this passion, as he has specialized in guiding companies through digitalization and AI. For more than 20 years, he has helped organizations make their businesses more profitable, resilient, and sustainable by working at the intersection of strategy, technology, and organization.