The role of analytics

Some say data is the fuel of modern business performance. If so, then business analytics is the engine that converts data into superior business performance. Analytics is increasingly crucial to every part of your company—from procurement and supply chain to marketing and growing your business.

And that raises some important questions: Are your analytics capabilities aligned with your business decision-making priorities? How do your analytics strengths compare to those of your peers? Do you know if you’re unlocking the full potential of your data to drive profitable growth?

Pointing the way to profitable growth

Jointly conducted by Kearney and Melbourne Business School—rated among the world’s best business schools and home of the top-ranked Master of Business Analytics program across Asia and Oceania—the Analytics Impact Index compares the tangible business value your organization derives from analytics with a global database spanning hundreds of companies across 40 countries and 33 industries.

The Index bases the comparison of organizations on two factors: the maturity of their analytics operating model, and the impact of analytics on the organization’s profitability.

The maturity assessment provides a comprehensive view of a company’s practices and processes and helps define the extent to which the company is analytically advanced. The impact assessment gauges your return on analytics investments as a proportion of your total profit.

Significantly, our recent analyses show that laggards could increase their overall profit by an average of 81 percent if they were to increase their analytics maturity to the level of leaders, holding all other factors constant.

Triple bottom line

This year, our annual benchmarking study focuses on the “triple bottom line”—social, environmental, and financial impacts. Upon completion, each participant will be given a company-specific report, scoring its capabilities and performance against its competitors, and detailing specific ways your company can improve with analytics.

The result? A clearly prioritized case for change, objectively grounded in comparative data, that propels your organization to grow through analytics. Annual participation provides year-on-year tracking of key indicators on your analytics journey.

Partnership with Melbourne Business School