Consumer demand is increasingly volatile. An intensifying focus on sustainability combined with pandemic-related disruption and geopolitical events magnify this volatility. The upheaval of recent changes in consumer behavior, rapid digitization, and sales channel proliferation complicate the ability to detect volume changes.

Companies need to be able to sense these changes early and pivot quickly to rebalance cost, service, and risk in the face of changing conditions. Kearney’s AI-powered consumer demand sensing solution helps companies build a resilient supply chain management system that rapidly detects demand shifts and generates insights to support data-driven decision-making. Combined with organizational expertise, these forecasts allow companies to meet volume changes, adjust product offerings, and quickly shift capacity while avoiding overstocking and express delivery cost.