Navigation
Your industry
Your industry
Aerospace and Defense
Automotive
Chemicals
Consumer and Retail
Energy
Financial Services
Health
Industrial Goods and Services
Infrastructure
Metals and Mining
Private Equity
Public Sector
Telecommunications
Media
Transportation and Travel
Technology
Your needs
Your needs
Analytics
Digital
Leadership, Change, and Organization
Mergers and Acquisitions
Operations and Performance
Procurement
Product, Design, and Data Platforms
Transactions and Transformations
Sustainability
Global Business Policy Council
Insights
Insights
Take 5 with Kearney
Podcasts
Books
Answers
Featured insights
Regenerate
Joy at work
Inflation management
State of Logistics
Global Economic Outlook
The Kearney FDI Confidence Index®
Careers
Careers
Get to know us
Create your own path
Search jobs
Ace the interview
Recruiting blog
Why us
Why us
Regenerate
Strategic partnerships
The Kearney Advisor Network
FFWD: Business model innovation
Purpose
Sustainability and social impact at Kearney
About us
About us
Alumni
Culture and values
Diversity, equity, and inclusion
Kearney in the media
Kearney Originals
Locations
Our story
People and leadership
Our brand
Contact
Your industry
Your industry
Aerospace and Defense
Automotive
Chemicals
Consumer and Retail
Energy
Financial Services
Health
Industrial Goods and Services
Infrastructure
Metals and Mining
Private Equity
Public Sector
Telecommunications
Media
Transportation and Travel
Technology
Your needs
Your needs
Analytics
Digital
Leadership, Change, and Organization
Mergers and Acquisitions
Operations and Performance
Procurement
Product, Design, and Data Platforms
Transactions and Transformations
Sustainability
Global Business Policy Council
Insights
Insights
Take 5 with Kearney
Podcasts
Books
Answers
Featured insights
Regenerate
Joy at work
Inflation management
State of Logistics
Global Economic Outlook
The Kearney FDI Confidence Index®
Careers
Careers
Get to know us
Create your own path
Search jobs
Ace the interview
Recruiting blog
Why us
Why us
Regenerate
Strategic partnerships
The Kearney Advisor Network
FFWD: Business model innovation
Purpose
Sustainability and social impact at Kearney
About us
About us
Alumni
Culture and values
Diversity, equity, and inclusion
Kearney in the media
Kearney Originals
Locations
Our story
People and leadership
Our brand
Contact
Your industry
Your needs
Insights
Careers
Why us
About us
Contact
Main menu
Your industry
Aerospace and Defense
Automotive
Chemicals
Consumer and Retail
Energy
Financial Services
Health
Industrial Goods and Services
Infrastructure
Metals and Mining
Private Equity
Public Sector
Telecommunications
Media
Transportation and Travel
Technology
Main menu
Your needs
Analytics
Digital
Leadership, Change, and Organization
Mergers and Acquisitions
Operations and Performance
Procurement
Product, Design, and Data Platforms
Transactions and Transformations
Sustainability
Global Business Policy Council
Main menu
Insights
Take 5 with Kearney
Podcasts
Books
Answers
Featured insights
Regenerate
Joy at work
Inflation management
State of Logistics
Global Economic Outlook
The Kearney FDI Confidence Index®
Main menu
Careers
Get to know us
Create your own path
Search jobs
Ace the interview
Recruiting blog
Main menu
Why us
Regenerate
Strategic partnerships
The Kearney Advisor Network
FFWD: Business model innovation
Purpose
Sustainability and social impact at Kearney
Main menu
About us
Alumni
Culture and values
Diversity, equity, and inclusion
Kearney in the media
Kearney Originals
Locations
Our story
People and leadership
Our brand
Main menu
Your industry
Aerospace and Defense
Automotive
Chemicals
Consumer and Retail
Energy
Financial Services
Health
Industrial Goods and Services
Infrastructure
Metals and Mining
Private Equity
Public Sector
Telecommunications
Media
Transportation and Travel
Technology
Main menu
Your needs
Analytics
Digital
Leadership, Change, and Organization
Mergers and Acquisitions
Operations and Performance
Procurement
Product, Design, and Data Platforms
Transactions and Transformations
Sustainability
Global Business Policy Council
Main menu
Insights
Take 5 with Kearney
Podcasts
Books
Answers
Featured insights
Regenerate
Joy at work
Inflation management
State of Logistics
Global Economic Outlook
The Kearney FDI Confidence Index®
Main menu
Careers
Get to know us
Create your own path
Search jobs
Ace the interview
Recruiting blog
Main menu
Why us
Regenerate
Strategic partnerships
The Kearney Advisor Network
FFWD: Business model innovation
Purpose
Sustainability and social impact at Kearney
Main menu
About us
Alumni
Culture and values
Diversity, equity, and inclusion
Kearney in the media
Kearney Originals
Locations
Our story
People and leadership
Our brand
Dollars and scents: winning in fragrances - article
Share
Hidden
